Now I’m no Social media expert but with over 90,000 engaged followers on Facebook I have to follow what goes on as best I can. So I’m going to throw out some observations about the latest changes from Facebook. I hope they can help you with your FB pages.
When changes first came in around January 2018 I was quite ticked, because all of a sudden my posts went flat, my reach died and not much happened. Posts that in the past would easily get a reach of 20K were now only getting 2k. Everything I expected to happen, didn’t.
Now I’m fortunate that for my business there is a lot of content and it’s wanted by my audience. So I changed tack a little, based on thinking like FB thinks. Their core goal as I see it is to give the customer (viewer) the content they want to see.
So I set up a couple of photo albums with a focus on a particular area of interest. Such as “Carnage and wheel lifts.” With the invite for my audience to send me their images for placing in the album. I was inundated with pictures so much so I had to get my Niece to help moderate. Each person who sends an image gets a free MadMatt sticker sent to them as a thank you.
I feel this is important not only as a thank you but as a chance for them to be valued because I’ve engaged with them as a person who has value.
I’ve also continued to post up my normal content during this time.
In general now my numbers are screaming through the roof with people engaging with lots of my content. My reach is back where it was but my engagement is higher than it’s ever been. My observation is that FBs new algorithm is now better able to provide more focused content to the viewer and is learning how my content works with an audience. If a post works FB then puts that post and others like it in front of more people like the first person who liked. it. And so it snowballs.
A conversation I often have with my customers is along the lines that if you want to play on FB you need to pay. In the early days of Social, organic content worked and worked well but today you will go nowhere if you don’t have budget to promote your content and your page. I often ask how much budget my customers are going to put behind a video I produce. At the end of the day If I produce a great piece of content but it’s not promoted FB won’t put it in front of peoples eyes. Of course there are perceived exceptions to this such as a recent video I did for Ironman 4×4 https://youtu.be/T762I3vmbG4 which got 78K views organically. My question in this case is, can’t that content then be leveraged to go viral? The audience obviously loves it. So imagine how it would have gone with $1000 of promotions put behind it.
Often I can get a view for $0.01 or less. Is that not the cheapest way to get eyeballs on your brand and content? Thus maximising the investment made into creating the content. At the end of the day FB is the cheapest marketing platform I know of so why are we afraid to use it? I feel that we begrudge FB because we got spoilt back when it was easy and free. My question to you is this then. Why are you in business, to carry grudges or to build a business with one of the cheapest and most powerful forms of marketing on the planet?
There are many places to learn about FB marketing but the one thing I feel is important with it is that you test and measure all your creatives across a number of different audiences to find out which one works. Then throw some coin on the one that gets the best results. If an ad is obviously not working stop it and try something different. You really can’t loose.
Heres a link to my page if you want to have a look at some of the numbers I get. https://www.facebook.com/madmatt4wd/
What do you think on what I’ve said above? Have you found differently? Am I wrong?
I have no affiliation with Facebook and this is just my unprofessional observations.
I’m MadMatt stay safe on the trails.